Photography copyright Michel Joly
Cultivate is an integrated luxury wine marketing and communications approach that combines strategic branding, trade relations, education, creative direction, advertising, public relations and events.
My approach to marketing integrates education and storytelling. A well-crafted story leaves a memory far longer than any sales pitch. Your story will empower your entire organization and provide one of your most powerful keys to success. With so many brands on the market, it is vital to communicate your unique message and benefits to arouse customers to become evangelists for your brand. When you feel passion for your brands, so will your customers.
Each project is approached on a highly customized basis. We work together to assess your needs and objectives and to develop a marketing plan uniquely designed for your brand or winery.
My team of professionals, the best creatives in their fields, are ready to work with me to bring your brand to life. Matching the talent to the brand, I choose a stylist, photographer, illustrator, video producer and copywriter who will help create a unique personality for each brand.
Contact me to work on short- or long-term projects of any size, for both domestic and import wines. Whether your winery is large or small, I am able to quickly align with your company goals and achieve measurable results.
I deliver a full range of integrated marketing capabilities: Brand Marketing, Content Development and Communication, Education, Social Media, and Public Relations. A unique selling proposition, key marketing messages, brand identification and a written marketing plan are crucial to building brand awareness and the success of your business. I can work with your existing marketing team or act as your brand ambassador in developing effective sales tools.