Photography copyright Michel Joly

Services

Cultivate is an integrated luxury wine marketing and communications approach that combines strategic branding, trade relations, education, creative direction, advertising, public relations and events. 

 

My approach to marketing integrates education and storytelling. A well-crafted story leaves a memory far longer than any sales pitch. Your story will empower your entire organization and provide one of your most powerful keys to success. With so many brands on the market, it is vital to communicate your unique message and benefits to arouse customers to become evangelists for your brand. When you feel passion for your brands, so will your customers.

 

Each project is approached on a highly customized basis. We work together to assess your needs and objectives and to develop a marketing plan uniquely designed for your brand or winery.

 

My team of professionals, the best creatives in their fields, are ready to work with me to bring your brand to life. Matching the talent to the brand, I choose a stylist, photographer, illustrator, video producer and copywriter who will help create a unique personality for each brand.

 

Contact me to work on short- or long-term projects of any size, for both domestic and import wines. Whether your winery is large or small, I am able to quickly align with your company goals and achieve measurable results.

 

I deliver a full range of integrated marketing capabilities: Brand Marketing, Content Development and Communication, Education, Social Media, and Public Relations. A unique selling proposition, key marketing messages, brand identification and a written marketing plan are crucial to building brand awareness and the success of your business. I can work with your existing marketing team or act as your brand ambassador in developing effective sales tools.

Brand Marketing Content Development

Brand Brochures

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Producer Profiles

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Vineyard Profile

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Pronunciation Guide

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Variety Matrix

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Videos

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Education

Ensure your sales team have the answers they might need during a sales pitch. Wine buyers are more knowledgeable than ever and want your uncommon story, but they also want details about your wines. I develop profiles along with key bullets points and cheat sheets to give salespeople the confidence they need to win the trust of the account.

 

Planting vines in the right place is the key to making great wines. We can provide education materials and presentations on your vineyard geology. Click here for Ed Bortugno, geologist, bio.

• Geologic profiles and vineyard tours • Varietal matrices • Vineyard profiles • Vinicultural and viticultural individuality • Winery history

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Public and Media Relations

Your brand image is developed with the help of the media. A written PR and media plan will help keep your brand top of mind with the key wine and lifestyle media. I can assist you in developing relationships and reminding the media of your presence so they seek you out.

• Media Relationships and Strategy • Media Samples—Organization and Implementation • Press Kits • Press Releases • PR Campaigns • Samples Campaigns • Story Pitches • Wine Score Strategy • Winemaker, Grower, and Executive Profiles and Bios • Social Media

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